[Template] Build A Paid Media Forecast You Can Be Confident In

It’s safe to say that we’d all like a little more certainty right now. As we approach next year’s media plan, we want to be able to forecast performance with confidence.

We’ve created this template to help you build accurate forecasts, which sits alongside our forecasting webinar where we discuss the different methodologies you can use to populate it.

The template allows you to segment your data by channel and intent easily. As well as by month to allow for seasonality. The summary sheet collates the performance from all channels creating a nicely formatted media plan split by month, channel & intent with a YoY comparison.

To help you get the most out of the resource, Anna, our head of paid media has recorded a video explaining how to use the template.