We’re a Demanding Bunch
We’re a demanding bunch. It’s in the name, whether it’s better results for our clients, or more biscuits at meetings. Settling is boring, predictable and easy. That’s not us.
We’ve cut out the fluff, giving brands direct access to senior paid social strategists, without the baggage you get at a network agency.
Meet Andy, Our Media Director, Just A Slack Away
“We deliver full-funnel paid social strategies. By combining social-first creative and first-party data to target users, we’re driving remarkable results for our clients.”
Andy’s Experience
Our Paid Social Services
DemandMore offers a wide range of paid social services across different search platforms and channels
Paid Social Management
We optimise your paid social accounts across Meta, Lininkedin, Tiktok and Pinterest to deliver remarkable performance with full funnel strategies.
Performance Creative
We transform your brand assets such as TV campaigns and clips into thumb-stopping social first creative. We can help you produce assets across static and video or work alongside your creative team to deliver this.
UGC / Influencer Creative
UGC and influencer creative deliver some of the best results in our experience. We integrate your influencer and UGC creative into your paid strategy to deliver outstanding results.
Our Paid Social Methodology
Our paid social methodology goes to the heart of old-school advertising, putting a brilliant creative campaign in front of the right audience. It is as such in two parts.
The first is getting great creative. This should flow down from your wider brand campaigns, but you don’t want to be running TV ads on social channels. We help you adapt your wider marketing collateral to create social-first creative.
We can also work with you to adapt either UGC (user-generated content) or better influencer generated content for paid social ads. Allowing for integrated influencer and paid media campaigns, massively amplifying the results of both.
The second is finding the right audience. To do this well you need great first-party data. To build high-value audiences you need to have your customer lists segmented so that they can be imported into platforms to allow them to find users who are most similar to your highest-value customers.
Once you’ve created these audiences, the platforms algorithm look to show your ads more to users who’re ready to buy at that time, using data conversions. So you also need to have a best-in-class measurement framework in place to feed the channels a clear picture of what impact it’s having on your business.
Integrating Influencer and Paid Social
The magic really happens when paid social meets influencer creative. The DemandMore brand promise is all about getting more out of the creative and the platforms and using influencer creative in your paid social campaigns has delivered our best results.
So how does it work? It works like standard paid social campaigns but with two distinct differences. Firstly you target the followers of the influencer that you’re promoting on social, then secondly you use the post that they have done as the creative for the ad.
Working with Field & Flower, a food subscription box service, we ran several A/B tests between influencer creatives such as this one vs their standard creative and for several different campaigns and the Influener copy won hands down.
What Our Clients Said
“DemandMore began managing our paid social accounts shortly before I started at Tech21 and even in that relatively short period of time, we have seen positive year on year growth, as well as a significant improvement in ROAS. Not only are the team at DemandMore easy to communicate with, but their proactive response to account and website changes has been reassuringy. ”
Roan Bentley
Tech21