We’re a demanding bunch. An award-winning PPC agency based in London

A PPC Agency With A Difference.

We’re a demanding bunch. It’s in the name, whether it’s better results for our clients, or more biscuits at meetings. Settling is boring, predictable and easy. That’s not us.

We’ve cut out the fluff, giving brands direct access to senior PPC strategists, without the baggage you get at a network agency.

Anna Bermel, Head of paid media at DemandMore

Meet Anna, Our Head of Paid Media, Just A Slack Away

“Having spent 10 years running the high-performance teams behind some of the world’s biggest advertisers, I’m putting that to use at DemandMore. Driving innovation from our team to get more out of the platforms, more out of the data and more for our clients.”

Anna’s Experience

Our PPC Services

DemandMore offers a wide range of PPC management services across different search platforms and channels

Our PPC Methodology

Our senior team have honed our methodology having managed hundreds of millions of pounds in media spend for some of the worlds biggest advertisers.

We use a data-driven approach to paid media that we call M.A.D.S. It’s a simple acronym that we coined to help remember the key areas that influence performance in Google Ads. It stands for Measurement data, Audience Data, Data feed (product feed) data and Structural consolidation.

We provide the platforms with the best possible data so the automated bid strategies can work effectively through best-in-class measurement. 

Whether on the more basic end (setting up tags in GTM) or on the more complex end (creating machine learning-driven LTV models), we’re always focusing on getting the best possible data into the platform.

First-party audience data is also a key signal for Google’s bidding, so we work hard to segment clients’ customer data and feed it into the algorithm in real time.

When we’re working with retailers, we put emphasis on optimising their data feed so Google and Bing know when to show your products.

Finally, we focus on the structural consolidation of accounts. This helps us drive volume through our AB tests to help us test in a scientific manner, and ensure that bid strategies have enough data to perform optimally.

Google & Microsoft Partners

DemandMore is a certified Google and Microsoft partner. Showing the platform’s trust in our PPC services. Which have been earned by delivering exceptional results for our clients.

The partner programs offer a lot of value for our clients and give us access to the tools we need to provide better PPC Management.

The partner program provides the following benefits to our clients:

  • Access to Alpha- and Beta-version products, allowing them to get access to Google’s latest features.
  • Industry insights, benchmarks and competitors analysis reporting from Google.
  • Fast resolutions to in-platform issues, such as getting ads approved.
  • Our team have the most up to date knowledge on the platforms.

All of our team members regularly review their certifications with Google and Microsoft. Our team has earned the full range of certifications across Search, Shopping, Display, Mobile and Video.


What Our Clients Said

“DemandMore has improved lead flow by close to 30%, whilst reducing our CPL by 40%. Unlike other PPC agencies, the team are not smoke and mirrors. They work hard to ensure we understand what they are doing”

Shirley Whyte
Harvey Jones Kitchen

Our Reporting

We pride ourselves on our reporting as a PPC agency. We’ve partnered with the eminent data connector Funnel to allow us to import data from Google Ads and Bing Ads, as well as relevant first-party data sources, such as your CRM, to build end-to-end reporting for clients.

This powerful tool allows us to consolidate and transform data from over 1000 connectors. This allows it to be exported into live dashboards (including Looker and Tableau), into your data warehouses (such as BigQuery or Snowflake), and into detailed monthly, weekly and quarterly business review reports.

Our Onboarding and Immersion

We know understanding your business and setting clear expectations of how we work is key to a great agency-client partnership. That’s why we take onboarding very seriously.

Here is how our onboarding process typically works:

We start with detailed onboarding documentation, to make sure that we catch all of the key KPIs, competitors and requirements all in one place for the team to reference.

If we’ve not done an audit as part of the pitch process, or there has been some time between our audit and getting started, then we will do one as part of the onboarding to create our roadmap of changes to be implemented.

Immersion session

As part of the onboarding process we like to do an immersion session in person. This is where we get together and speak to people both in the marketing team as well as the wider company to ensure that we have a holistic understanding of your business.

Once we’re happy we have a clear understanding of the business and what needs to be done we will create a detailed Gantt chart that we will review together, before getting sign-off. After executing the roadmap of the changes we will then smoothly transition into BAU activity.

Our Commercial Models

When it comes to PPC services, PPC agencies tend to price on either a day rate or a percentage of spend model. Although we have clients on almost every commercial model, the vast majority of our clients work on a day rate.

We think the model is fair for clients, because in most cases an increase in spend doesn’t necessarily mean an increase in management time. In general, the only exception is when seasonal spend jumps are significant or a lot of new activity is commenced.

It’s also very transparent. We benchmark our rates annually a benchmarking report that an independent accountant firm put together each year, looking at agency day rates for digital and creative businesses.

The 2023 rate is £864 per day. To give some context a single market, single channel lead generation account with weekly reporting would typically require 3-5 days per month. A single market, single channel ecommerce account with the same reporting structure would typically require 4 to 7 days depending on the complexity and number of SKUs.

Pricing is completely bespoke to each client based on their requirements so please feel free to contact us for a customised quotation.


What is a PPC agency?

A PPC agency is a specialist digital marketing agency that provides PPC management services, usually across a range of platforms such as Google Ads and Bing Ads and across a range of different channels such as Search, Shopping, Discovery, Display and Video.

How does a PPC agency charge for its services?

PPC agencies charge using a range of different pricing models. They will work on a time and materials model where they charge a flat fee for management or a day rate. They will sometimes work on a percentage of media that is under management, and in some cases will work on a performance-based model where they are paid based on the performance that they deliver.

How do I choose the right PPC agency for my business?

Choosing the right PPC agency for your business is not easy. There will be a number of things that you may want to consider. Do they have relevant experience within your sector? Are they a relevant size for me? Picking an agency too large may mean you’re a low priority, for example.

What benefits can a PPC agency offer over in-house management?

There are pros and cons of working with a PPC agency instead of handling it in-house. Typically an agency will provide you with a wide range of up-to-date knowledge that they have learnt from working with multiple different brands.

How do PPC agencies track and report performance?

We track performance for clients in a fully transparent way. Sharing reports weekly, monthly and quarterly. We also provide clients with live dashboards bringing together data from different channels.

Who is the best PPC Agency in London?

We’d certainly like to think it’s us. DemandMore is one of the top PPC agencies in London for the financial services and retail space due to our strong case studies and experience in these sectors.

What does PPC Agency do?

A PPC Agency will work with you to optimise your paid media campaigns. This will envolve creating a clear strategy based on your KPIs. As well as implementing tactics such as changing bids and managing budget, creating new ad copy and optimising the targeting of your ads to ensure that they reach the most relevant audiences.

Paid Media Webinars