We’re A Demanding Bunch!
We’re a demanding bunch. It’s in the name, whether it’s better results for our clients, or more biscuits at meetings. Settling is boring, predictable and easy. That’s not us.
We’ve cut out the fluff, giving brands direct access to senior analytics experts, without the baggage you get at a network agency.
Meet Lloyd, Our Head of Data, Just A Slack Away
“There is a huge opportunity for brands to improve their data maturtity and leverage their first-party data to drive remarkable performance,”
Lloyds’s Experience
Our Digital Analytics Services
DemandMore offers a wide range of digital analytics services.
Data Collection
We offer various Data Collection services. We can help set up and run your web analytics and data layers to ensure you are collecting vital data from each of your marketing channels.
Media Mix Modelling
We offer bespoke Media Mix Models tailored specifically for your business using your first-party data. Our services range from Forecasting to Budget Allocations for your top channels and more.
Data Management
Our specialists can help with your Data Storage and Management. We can help you organise your data sets into manageable sizes allowing you to gain data-driven insights to inform your business decisions.
Data Science
Our Data Science team is able to build advanced models such as Customer Life Time Value or predictive modelling using BigQuery and other SQL platforms.
Data Visualisation
We take your first-party data and create compelling reports with visual stories to inform your business decisions.
Tag Management
Our specialists can help you set up your tracking tags using Google Tag Manager to ensure that your data collection processes are working.
The DemandMore Analytics Approach
Our approach to Analytics is in our name, we demand more from the data.
What does this mean?
To get the most out of your data, we have developed a framework that allows us to tailor our approach to your business.
- Immersion Session – Through a series of questionnaires and interviews with your team, we are able to tailor our approach based on the business needs. The interviews and questionnaires detail the KPIs of your business, areas of strength within your business and areas for improvement, all according to the people who know your business the best – you.
- Full Audit – After we have gathered the qualitative data from you and your employees, we will then take a look at your current Analytics setup in your platform of choice. During this process, we ensure that your data collection and storage are accurate and that any integrations you may use are connected.
- Data Maturity Benchmark – After conducting our full audit, we will share our findings with you and your team. Within this report, we will compare our findings from the qualitative research conducted in our Immersion sessions and the quantitative data found from the Audit. This helps establish areas for improvement and identify new specific reports that will need to be built.
- Data Maturity Roadmap – After completing steps 1 through 3 we will build out a detailed Gantt Chart. We believe in full transparency at DemandMore and our Gantt Chart allows you to track progress and keep us and your team accountable towards progress.
Feel free to download our Data Maturity Benchmark here
Connected Data Warehouse
Our solution allows us to provide beautiful end-to-end reporting for our clients.
Using funnel data connector, we’re able to ingest data from your CRM system such as Hubspot or Salesforce. Marketing platforms such as Google Ads, Microsoft Ads, Meta and TikTok. As well as your first-party user data from your databases.
It has over 1000 connectors along wtih the ability to build bespoke connections in the unlikely event the platform you use doesn’t have a connector
Once we’ve ingested your data, we can export it to your data warehouse of choice, such as BigQuery or Snowflake. We can export it to your favourite dashboarding software, including Looper and Tableau.
As well as exporting it into Google Sheets and Slides for beautiful weekly, monthly and ad hoc reporting.
Finally we can export data into Google’s machine learning tools inside Google Cloud Platform. This allows you to apply complex models to determine predictive LTV, estimate when users may churn, and more.
Analytics Partners & Platforms
DemandMore partners with various leading analytics platforms, each providing a different function.
For data ingestion and transformation we use Funnel. Funnel helps us to import data from marketing platfoms, as well as relevant first-party data sources, such as your CRM, to build end-to-end reporting for clients.
To help clients measure the value of calls we’ve partnered with Infinity Call Tracking, allowing us to track calls, understand the users propensity to convert as well as matching revenue back to keywords and ads.
We work closely with a number of data warehouse and visulisation partners including Looker and Tabluea on the visualisation front and BigQuery and Snowflake for data warehousing.
We’re comfortable using both the Google stack across analytics, 360 and Tag Manager as well as measurement solutions provided by Adobe.
Partners
