How Financial Services Brands Can Thrive in an Automated Paid Media Landscape

Automation has changed the paid media landscape beyond recognition in the last year. To thrive senior marketers need to transform their strategy to embrace automation.

In this whitepaper, we will focus on three main areas. Moving from granular account structures to more consolidated ones, embracing test & learn and finally looking to how you can feed the best possible data back into Google’s bidding algorithms.

When our business lending client implemented this approach and moved away from granular structures, implemented a strong measurement framework and extensively tested their account they saw a 20% increase in lending applications and a 12% decrease in CPA.