[Cheat Sheet] Power Up Your PMax Performance

Performance Max has changed the Google Ads landscape. It has created opportunities, but it has also caused confusion and distrust in the algorithm, as advertising has become more black box.

When it feels like we’ve got less control over where ads serve, how can we be certain that we’re getting the most out of Google’s flagship campaigns?

Fortunately, there is still a lot that you can influence in Performance Max. We’ve put together this cheat sheet with our partner Infinity, looking at 4 core areas that you can optimise to be confident you’re getting the most out of them.

We’ve got a simple acronym called M.A.D.S (Measurement data, Audience data, Data feed data and Structural consolidation) to help you remember these areas. We’ll give an overview of how you can optimise in each area, as well as a case study showing the impact this can deliver.

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