Benchmark Your Data Maturity With Our Matrix

Paid media platforms are becoming more automated. One of the key levers you can pull to improve performance is giving the platforms the best possible data. After all, if you put in poor-quality data, you will get poor bidding decisions.

Good measurement > good data > good bidding decisions > good performance

We have put together this data maturity matrix to help you understand how you are performing with data maturity and the steps you need to take to move your data capabilities forward. 

It looks at all measurement areas, from data strategy and collection to privacy to using machine learning lead predictive models in Google Cloud as you move from being a measurement maverick to an industry pioneer. 

The tool will allow you to create a copy of the matrix in Google Sheets, where you can colour-code it to understand your progress and measure your progress as you improve.