How to Leverage Performance Max Campaigns For Success

Google’s new Performance Max campaigns promise to drive up to 13% more incremental sales at the same cost per acquisition. With falling consumer confidence they can be an effective tool for driving additional conversions when following best practices.

In this webinar we discussed:

• The pros and cons of Performance Max
• Best practice setup for Performance Max
• What skills will in-house marketers need to keep up with Google’s automation

Andy Blewden chaired the discussion, Andy is our Co-Founder and Operations Director and was joined by Wes Parker Co-Founder and Managing Director. Andy has over 8 years of experience helping some of the UK’s biggest retailers including the likes of JD Sports and Which? drive better performance from their paid media.

John Cave who is the Managing Director of the leading shopping feed optimisation platform Shoptimised and Luke Boudour, who is CXO at GOA. He previously held senior brand side roles at NotOnTheHighStreet and Lick Paint.

In this 45 minute session, we asked the expert panel some thought-provoking questions with an interactive Q&A session at the end where we answered attendees burning questions about Performance Max.