Driving paid media
We develop our own technology to help us make data-driven decisions. That means if the technology you need doesn’t
exist, we’ll build a custom solution. Why settle for ‘just about’ when you can make it just right?
Experiments Studio allows us to track and visualise thousands of split tests. It monitors for statistical significance and notifies account managers once a test is complete to ensure a data-led approach. Smart, huh?
Hierarchical Campaign Builder
The Hierarchical Campaign Builder allows us to create large-scale granular accounts from a template or feed. It is especially effective for retail, travel and FMCG, where there are thousands of combinations that need to be built out.
Keyword Expansion Tool
Our tool automatically expands your keyword coverage from converting search terms, as well as adding cross-contamination negatives. It creates new keywords and ads, giving us maximum control in terms of ad copy and bidding over the search terms that are driving your revenue.
Where the technology you need doesn’t exist, we can help you build custom solutions from the ground up.