Experiments Studio
Experiments Studio allows us to track and visualise thousands of split tests. It monitors for statistical significance and notifies account managers once a test is complete to ensure a data-led approach. Smart, huh?
Hierarchical Campaign Builder
The Hierarchical Campaign Builder allows us to create large-scale granular accounts from a template or feed. It is especially effective for retail, travel and FMCG, where there are thousands of combinations that need to be built out.
Keyword Expansion Tool
Our tool automatically expands your keyword coverage from converting search terms, as well as adding cross-contamination negatives. It creates new keywords and ads, giving us maximum control in terms of ad copy and bidding over the search terms that are driving your revenue.
Custom Solutions
Where the technology you need doesn’t exist, we can help you build custom solutions from the ground up.