A Creative First Remarketing Agency Based In London

On average, around 3% of web users will convert. As a Google-partnered remarketing agency, we help you get in front of users with a mix of clever audience segmentation and creatives, helping bring them back to convert across Google Ads, Microsoft Ads, Facebook Ads and more.

Our Remarketing Services

DemandMore offers a wide range of remarketing services across display, video, social and search.

Display Remarketing

As a Google and Microsoft-partnered remarketing agency, we help you reach users who have yet to convert through Google and Microsoft Ads audience networks. These partnerships give us access to over 800 million websites where you can reach users who interacted with your website and bring them back to convert.

Search Remarketing

We help you enhance your search ads by layering on top audiences of users who have been on your website before. By doing this we can show users different messages based on their behaviour on your website.

Video Remarketing

We can also run remarketing ads across video networks, including YouTube, to complement your display activity. This helps increase brand awareness and recall and can be used to drive conversions through action-focused bid strategies.

Social Remarketing

We help you run ads across various social media platforms, including Meta (Facebook and Instagram), Pinterest, TikTok and Linkedin, helping you create more touchpoints with users who have been on your website but have yet to convert.

Programmatic

We can help you buy remarketing ads programmatically through DV360, with best-in-class audience segmentation and ad fraud protection if you’re looking for additional premium inventory.

Dynamic remarketing 

We can help you set up dynamic remarketing ads across both Google and Microsoft Ads and social channels to show users the products they saw last, combining feed-generated ads and first-party data strategy.

What Our Clients Said

“The numbers speak for themselves to show the uplift we have experienced since working with DemandMore. We needed a partner to help us perform and grow as a brand, whilst navigating the increasing complexities of the remarketing channel. We feel like Demand More is the right partner to help us achieve this. They are experts in their field and we are looking forward to working with them in the future.”

Lisa Small
Cuckooland

Our Approach To Remarketing

Our senior team has refined our remarketing methodology over the last 10 years while working with some of the world’s largest brands. We’ve learnt a thing or two about getting the right creative in front of the right audience to drive actions, brand recognition, and recall.

 Audience strategy

 Segmenting your audience data is key to delivering the right message at the right time. We will work with you to segment your audience by time (the time between the last interaction with your brand and the time they see your ads) and the action they have taken on your website or in your CRM.

 Segmenting by action allows us to create powerful cart or form abandonment campaigns. It enables you to get back in front of users with the highest propensity to convert as they have just abandoned your Contact Us page or their cart without completing the checkout. 

 Segmenting by time also allows you to be creative with your remarketing campaigns. It provides for sequential remarketing campaigns where you can show one ad to users who have been on your website in the last 7 days, for example, and then after that, if they were on the website 7 to 14 days ago, you could show them a second ad, perhaps with a more aggressive discount.

 Creative strategy

 As with any display activity, high-quality creatives are key to success. There are two main types of remarketing campaign creatives.

 The first is running dynamic remarketing ads, showing users the last product they visited on your website, which we recommend as part of retailers’ remarketing strategy. Here, we help you optimise the product feed to ensure images are high quality and products are well optimised.

The other type is where you’re using static images or video creatives across different remarketing channels, including video and social media. Here, we help you adapt your brand assets for the placement in which you’re showing ads to ensure they reflect your brand but are also placement-relevant. For example, a 30-second TV ad doesn’t work well in TikTok.

 We can also help you tailor creative to the audience that you’re targeting. If you’re targeting users who have been on your shirts page but have yet to add an item to your cart, then excellent lifestyle imagery of shirts could work well in your creative or collections. However, if a user has abandoned the cart, offer a discount in the creative to drive urgency and get the user to come back and convert.  

FAQs

What does a remarketing agency do?

A remarketing ageny will help you buy remarketing ads across a range of platforms including Google and Microsoft as well as social platforms like Meta, Tiktok and Youtube. They will help you organise and segment your audience data and then target relevant creative at those users to get the results you’re looking for.

Why does my business need a remarketing agency?

If you’re driving visitors to your website through other channels like organic or paid then a remarketing agency will help you bring users back who didn’t convert. These are one of the most high intent profitable audiences so you should be focusing on targeting these users.

Is remarketing the same as retargeting?

Yes, the two terms are interchangeable and mean the same thing.

What channels will a remarketing agency help me buy ads across?

A remarketing agency will help you buy ads across a wider range of channels, This will include search ads via RLSA (remarketing lists for search ads), display placements through Google’s and Microsoft Ads display networks, Video such as Youtube and social channels such as Meta (Facebook and Instagram), Tiktok, Linkedin and Pinterest.

How do remarketing agencies charge for their services?

There are a couple of different pricing models that remarketing agencies use to charge out their services. Either percentage of media managed or day rate. We have opted to charge our clients on a day rate as we think it best reflects the work that we do and provides fair and transparent pricing to our clients.