Marketing Through Uncertainty: How Financial Services Brands Can Adapt To A Changing Market

Marketing a financial services firm through uncertainty can be challenging, balancing the pressures on budgets from the top and falling consumer confidence.

We want to help. So we assembled a team of experts to help guide you through this challenging time. In the session, we covered:

• What is the right channel mix for uncertainty
• Adopting your paid media strategy for an uncertain world
• Adopting your organic search strategy for an uncertain world

Andy Blewden, Co-founder of DemandMore, chaired the discussion. Andy has 8+ years of experience helping the UK’s biggest retailers, including JD Sports and Which? drive better paid-media performance.

Wes Parker, Co-founder of DemandMore, Will Nye, Technical Director at Builtvisible, Ian Wood, CMO at Capify and Keith Mowbray, Head of Digital Marketing at Towergate Insurance, all shared their expert opinion.

In this 45-minute replay, we asked the experts some thought-provoking questions, followed by an interactive Q&A session where the audience asked our experts’ various questions.