Marketing Through Uncertainty. How Financial Services Brands Can Accelerate Performance With Data

With media platforms becoming increasingly automated, one of the key challenges that financial services brands will need to overcome to succeed is sending the best possible data back to the platforms to drive performance.

It’s simple. If you put the best data into Google Ads, it makes the best decisions, and you get the best possible results. We’re keen to help brands on this journey, so we assembled two industry experts, who spoke about:

– Why having great data is key to performance

– Benchmarking your data maturity

– Using data to drive performance

Wesley Parker, Co-founder and Managing Director of DemandMore, and Gary Stubbenhagen, Head of Data at Builtvisible shared their opinion.

Wesley has over 5 years of experience in performance media and analytics, helping brands like Funding Options, Lending Stream and Allica Bank drive performance.

 Gary has over a decade of experience in analytics, focused on digital marketing and user experience. He believes that data should be used strategically and without slavish devotion to any specific tool or ecosystem to best achieve a business’ objectives.

In this 45-minute session, we had two 15-minute presentations, followed by an interactive Q&A session where the audience asked Wes and Gary questions.