How Retailers Can Recession-Proof Their Paid Media

CPCs are trending high. Rising living costs are eroding consumer demand, and shoppers are moving back towards brick-and-mortar retail post-pandemic. There is no denying that it’s difficult out there.

We want to help, so we’ve assembled a team of experts to help guide you through this challenging time. In this session, we covered:

• The current state of the market
• Building a paid media plan for recession
• Practical tips for improving paid media performance

Andy Blewden, Co-founder of DemandMore, chaired the panel. Andy has 8+ years of experience helping the UK’s biggest retailers, including JD Sports and Which? drive better paid media performance.

Wes Parker, Co-founder of DemandMore, John Cave, Managing Director of feed optimisation platform Shoptimised and Sri Sharma, CEO of product bundling platform, Increasingly all shared their expert opinions.