How Retailers Can Recession-Proof Their Paid Media

CPCs are trending high. Rising living costs are eroding consumer demand, and shoppers are moving back towards brick-and-mortar retail post-pandemic. There is no denying that it’s difficult out there.

We want to help, so we’ve assembled a team of experts to help guide you through this challenging time. In this session, we covered:

  • The current state of the market
  • Building a paid media plan for recession
  • Practical tips for improving paid media performance

Andy Blewden, Co-founder of DemandMore, chaired the panel. Andy has 8+ years of experience helping the UK’s biggest retailers, including JD Sports and Which? drive better paid media performance.

Wes Parker, Co-founder of DemandMore, John Cave, Managing Director of feed optimisation platform Shoptimised and Sri Sharma, CEO of product bundling platform, Increasingly all shared their expert opinions.

Watch The Replay

About DemandMore

DemandMore is a performance marketing agency based in London. Using our proprietary technology, direct access to senior paid media experts and pay-on-performance pricing structure, we have delivered brilliant results for our clients.