DemandMore ✕ Feedonomics: Advanced Google Shopping Strategies Whitepaper

The Google Shopping landscape is constantly changing and to keep up, advertisers will need to continually adapt their strategy.

We have teamed up with Feedonomics to bring you this whitepaper covering advanced Shopping strategies you can use to optimise both your Shopping feed as well as your campaign setup for profitability.

Here’s what we’ll cover:

• Advanced strategies for Shopping feed optimisation
• How to structure your campaigns to maximise profitability
• How to use n-gram analysis to improve your campaigns and feed
• How to split-test Smart Shopping effectively