London’s physiotherapy market is competitive. Pure Sports Medicine needed a new strategy to attract clients to its seven London-based clinics. It approached DemandMore in 2018 with the brief of increasing leads while reducing the cost per enquiry.
We took a three-pronged approach. First, we went local, using localised ad copy and localised phone numbers for each clinic. We then implemented DemandMore’s machine-learning technology to automate bidding towards a target cost per enquiry. Finally, we went granular using single-keyword ad groups to drive up Quality Score and reduce cost per enquiry.