Between A Rock And Rising CPMs. How Retailers Can Win At Paid Social In 2022
The first quarter has been a challenge for retailers advertising on Facebook with competition continuing to rise. After record-high CPMs in the fourth quarter of last year, retailers have had little rest bite in the first quarter of 2022 as CPMs have not declined post-peak as much as they have in previous years.
With expectations that CPMs will stay high into the second quarter, we ran this webinar on the 16th of June looking at the practical steps retailers can take to navigate the rising costs of advertising on Facebook in 2022.
Chairing the discussion was Andrew Blewden, Co-founder of DemandMore. He was joined by Wes Parker co-founder of DemandMore, Darren Jacobs VP, EMEA at ShuttleRock and Dan Shering, Regional VP at Skai who shared their expert opinions.
In this 45 minute session, we talked through some of the strategies we’re seeing work for retailers on paid social, which was followed by an interactive QA session where our experts answered your questions on navigating a challenging 2022.
DemandMore is a performance marketing agency based in London. Using our proprietary technology, direct access to senior paid media experts and pay-on-performance pricing structure, we have delivered brilliant results for our clients.