Top 20 Web & Data Analytics Agencies in the UK: Our Picks Of 2023

Written by Wes Parker

Posted on: May 18, 2023

In the past, business owners made decisions based on gut instinct or intuition. But now, with Big Data available to firms of all sizes, companies are using data analysts to help them make grow their businesses faster and at less risk.

Analytics agencies collect, analyse and interpret data. Data, interpreted correctly, provides companies with the information they need to get to know their customers more as well as the competition and the market they operate in. The best data analysts can even help business owners spot up-and-coming trends and opportunities before anyone else.

One area particularly affected by the rise of data analytics is marketing. Data allows you to see at every stage of the customer journey what’s working well and where you need to improve. You can tweak your sales funnel accordingly to make sure that you turn more website visitors into leads and sales.

DemandMore is a web, social media and marketing data analytics agency. Find out more about our services below and then read more on the skills and services offered by 19 other UK analytics agencies.

Top Marketing and Web Analytics Companies in the UK

1. DemandMore

DemandMore is a leading web, social media and marketing analytics agency in the UK. We help our clients generate better returns from digital marketing campaigns.

Before we start working for a client, we gain a full understanding of what you want to achieve from your campaigns. We also get to know the audience you want to reach and why your customers value your products and services.

These insights allow us to create bespoke campaigns for your products and services across multiple online platforms. We can promote you on Google Ads, Bing Ads, Amazon Ads and social media networks.

The work we do brings down how much it costs to get visitors to your site. Furthermore, what we do turns more of those visitors into leads and sales bringing down your acquisition costs. We can do this by analysing the data from your campaigns to constantly make small tweaks to improve results based on how your customers are interacting with the ads.

You’re not just reliant on the expertise of our web analytics staff though, highly experienced though they are.

They use these three proprietary in-house tools to further improve your results:

  • Experiments Studio: This platform monitors clients’ split test campaigns and then tells our analytics team the outcome of each test. They then use this data to refine your future advertising strategy.
  • Hierarchical Campaign Builder: Designed for larger PPC campaigns where clients may have hundreds or thousands of product variants, this tool uses either a feed or template to create mini-campaigns for each variant. The HCB is particularly useful for the work we do on retail, travel and FMCG campaigns.
  • Keyword Expansion Tool: This tool examines each campaign to see which of your ads end up turning into visits and sales. The KET then generates new keywords and ads based on them. This gives us a lot of control over the types of campaigns we can launch for you from both a creative and bidding strategy perspective.

And as a web analytics agency, we can create bespoke advanced analytics tools for clients if we believe it will help us deliver a better return on your investment.

To better understand your online performance and find ways to improve it, call us on 020 3633 8275, email, or click here for our enquiry form.

Notable Customers

  • Cheeky Wipes: Optimized advertising efficiency, resulting in a 118% increase in ROAS.
  • Harmony: Consolidated campaigns and optimized product feed, leading to a 7% decrease in cost and a 53% increase in ROAS.
  • Varnish Software: Improved search campaigns, achieving a 51% decrease in CPA and a 121% increase in leads.
  • DemandMore: Consulted and trained Wonga’s digital marketing team, generating a 103% increase in revenue.
  • Fair For You: Implemented machine learning-based bidding algorithm, resulting in a 235% increase in lending applications.

We have also been shortlisted for multiple UK Paid Media Awards, and were finalists for The Drum’s Performance Agency of The Year award, an impressive feat for an agency of our size.

2. WebFX

WebFX data-driven revenue marketing homepage

WebFX is an advertising agency specialising in web, social media and marketing data analytics. Their team of over 500 experts offers SEO, paid ad optimization, lead generation, and sales and marketing data integration services. They’ve gained a strong industry reputation boasting a 91% client retention rate and partnerships with tech giants like Google, Facebook and Bing.

Their marketing agency team offer SEO, PPC, social media management, and content marketing. Their analytics service team use proprietary technology, MarketingCloudFX, to monitor real-time website performance analysis on factors like bounce rate, page views and goal conversions.

Agency Services

  • Analytics setup
  • Long trials for data collection
  • Data analysis focusing on key metrics
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media management
  • Content marketing

Notable Customers

  • Property Management Inc.
  • Cross Keys Village
  • Boss Mechanical
  • Great Northern
  • Fujifilm

3. Single Grain

Single Grain homepage

Single Grain is a digital marketing agency specialising in SEO, PPC, conversion optimisation and SaaS marketing. Through data analysis, they increase clients’ online revenues while reducing customer acquisition costs.

How they do this is by first understanding the client’s needs and then identifying related marketing opportunities. Then the marketing team comes up with a strategy to take advantage of the opportunity and their tech team executes the plan. As your campaign goes on, they refine their approach based on what they’ve learned, integrating CRO and SEO for optimal results.

Their portfolio of marketing services includes CRO auditing, carrying out customer surveys and audience research, analysing the customer journey and personalising the website experience for visitors and customers. They also provide SEO and content marketing, paid advertising and SaaS marketing.

Agency Services

  • Conversion rate optimization (CRO)
  • SEO and content marketing
  • Paid advertising
  • SaaS marketing
  • CRO audit
  • Qualitative customer surveys
  • Target audience research
  • Customer journey analysis
  • Website personalization

Notable Customers

  • Amazon
  • Uber
  • Lyft
  • Airbnb
  • Salesforce

4. Disruptive Advertising

Disruptive Advertising homepage

Disruptive Advertising provides online advertising, SEO, paid social, Amazon marketing, email marketing and website optimisation services for B2B and B2C companies. Their team of 160 members manages more than $450 million in annual ad spend across the company’s 90 long-term clients.

The company’s analytical approach to marketing increases sales while reducing costs, leading to significant growth and success for its clients.

Agency Services

  • Full-funnel marketing strategies
  • Lead generation
  • eCommerce marketing
  • SEO
  • Google Ads
  • Social media ads
  • Email management

Notable Customers

  • WyoTech
  • Scotts Miracle Gro
  • Xactware
  • PoliteMail
  • Bryan University

5. Seer Interactive

Seer interactive homepage

Seer Interactive uses the power of big data to create winning online marketing campaigns for clients. They start off by blending client and industry-specific data to create a detailed view of the market and customer base. They then create bespoke performance marketing campaigns based on these business insights to win traffic and generate sales.

You have your own personal marketing specialist working with you as a client at Seer. They’re part of a wider team whose responsibility it is to generate your company the best returns possible on your paid media and SEO campaigns. They do this through conversion rate optimisation driven by consumer insights and market intelligence.

The agency also provides detailed data analysis across each marketing channel you’re present on as continuous granular tracking to look for opportunities to improve performance.

Agency Services

  • Detailed data analysis and integration
  • Meticulous tracking of conversion channels and tactics
  • Support with Google Analytics 4 migration
  • ROI-focused strategies
  • Analysis and validation of customer behaviour

Notable Customers

  • The Casey Foundation
  • Looker
  • Carta
  • AMResorts
  • Trex Company

6. Brainlabs

Brainlabs homepage

Brainlabs is a digital-first media agency that uses a mix of testing, technology and experienced marketers to maximise online client ROI.

They provide a wide range of digital marketing services from paid search, SEO and paid social to programmatic advertising, shopping platform advertising and influencer marketing. Their data science teams use insights from your campaigns to unearth customer behaviour patterns and identify growth opportunities.

Brainlabs also offer full-funnel analysis and management, analysing and interpreting data on each online channel you’re advertising on. This helps their team determine how to advise you on what proportion of ad spend you should be investing on each channel.

Amongst multiple awards across the years, Brainlabs recently also won Best Use of Social Media for Finance at the 2023 Global Social Media Awards for their work with GoCardless.

Agency Services

  • Planning
  • Data Strategy
  • Data Science
  • Paid Search
  • SEO
  • Paid Social
  • Programmatic
  • Marketplace
  • Creative
  • CRO
  • Technology
  • Google Marketing Platform

Notable Customers

  • Adidas
  • American Express
  • Clear Score
  • The Weather Company
  • Eastpak

7. Artefact

Artefact homepage

Artefact is a global consulting firm whose aim is to make business data comprehensible and usable for clients of all sizes. They offer bespoke, data-driven solutions designed to address your specific business needs. Their wide range of services includes data consulting, data strategy and governance, data marketing and digital marketing.

Perhaps the best analytics agency for full-suite business improvement, their data and social scientists have developed a reputation for unlocking business potential via scalable data-driven AI projects and bespoke pre-packaged data solutions. They tackle complex digital projects from the idea stage through to project management and operation.

Their team is made up of data consultants, analysts, scientists, engineers, media professionals and creatives. Artefact also

Agency Services

  • Scalable AI Projects
  • Pre-packaged Data Solutions
  • Project Management and Operation
  • Auditing
  • Strategy Implementation
  • Piloting
  • Operations
  • In-housing Services
  • Tailored Training Programs

Notable Customers

  • Webhelp
  • Deezer
  • Orange
  • Heineken Brazil
  • L’Oreal

8. Xebia

Xebia Digital Transformation Consultancy Services and Solutions homepage

Xebia is a global IT consultancy committed to transforming traditional businesses into digital leaders in their field. To help clients achieve this, they design digital customer experiences, set up new IT and data infrastructures and modernise the software and apps their clients use.

They have over 5,000 consultants deploying tech like smart cloud platforms and Agile into clients’ businesses. This allows clients and consultants to quickly identify where improvements can be made as well as how to optimise any algorithms currently being used in decision-making.

For companies interested in integrating artificial intelligence into their digital marketing and across their business, Xebia offers both the hardware and software to do it. They also offer the training required to run it. This means that your business could in-house much of the tech and know-how only seen at big data analytics companies.

Agency Services

  • Strategy Design and Execution
  • AI Solutions
  • Data Science and Machine Learning Engineering
  • Analytics Engineering and Data Analytics
  • Data Engineering and Data Architecture
  • Data Literacy

Notable Customers

  • Randstad
  • eBay
  • Tune In
  • Gumtree
  • Air France KLM

9. Netpeak

Netpeak homepage

Netpeak offers SEO services to clients that use a mixture of intelligent proprietary in-house technology and widely-available tools like Serpstat for website analysis and keyword research. They also provide PPC, email marketing, social media marketing, mobile app promotion and marketing consulting.

Over 130 people work at NetPeak who’ve completed 3,000 different projects using their unique SEO 2.0 and PPC 2.0 software platforms. Both platforms are successful at attracting new customers, boosting brand awareness, enhancing customer loyalty and increasing sales.

Their in-house data scientists provide analytics solutions and BI systems, including data import, transformation and visualisation. They can also manage Google Analytics setup, transitioning to Google Analytics 4 and e-commerce setup.

Agency Services

  • SEO
  • PPC Advertising
  • Email Marketing
  • Social Media Marketing
  • Mobile App Advertising
  • Search Engine Reputation Management
  • Web Analytics
  • Google Analytics Setup
  • Transition from Universal Analytics to Google Analytics 4
  • Enhancement of E-commerce Setup
  • Measurement Protocol Implementation
  • Custom Analytics Solutions
  • BI Systems Development

Notable Customers

  • Tripadvisor
  • PUMA
  • Domino’s Pizza

10. NP Digital

NP Digital homepage

NP Digital is a very well-known worldwide digital marketing agency offering part- and full-funnel marketing services to large enterprises and small to medium-sized businesses. Services include SEO, app store optimisation, content marketing, digital PR, influencer marketing, organic social media and email marketing.

To achieve the greatest growth for clients, they use data analytics to make multi-channel marketing more personal to their client’s target audience. This improves conversion rates across campaigns as well as reduces customer acquisition costs. They use their own proprietary tool, Ubersuggest, to enhance campaign success. With work spanning various sectors, the quality of their campaigns has led them to winning multiple awards at the Search Engine Land Awards in 2022, including Best Overall Small Business PPC Initiative and PPC Agency of the Year. 

Agency Services

  • Data Analytics
  • Earned Media
  • Paid Media
  • Tools and Technology
  • Search Engine Optimization (SEO)
  • App Store Optimization
  • Content Marketing
  • Digital PR
  • Influencer Marketing
  • Organic Social Media
  • Email Marketing

Notable Customers

  • SoFi
  • Adobe
  • Party City
  • Hickory Farms
  • Homeway

11. Blast Analytics

Blast Analytics homepage

Blast Analytics wants clients to get creative with their business data. To do this, they create user-friendly dashboards and visualisations when deciding on business goals and putting plans in place to achieve them.

They use their in-house SIOT methodology (Strategy, Implementation, Optimisation, Training) to guide clients in goal-setting, making informed marketing and business decisions and learning the right questions to ask in the first place.

Using tools like Google Analytics, Adobe Analytics and Tealium, they create superior digital experiences for their clients’ customers that engage, immerse and persuade them into action, recently winning Top Small Agency at the DAA Awards of 2021.

Agency Services

  • Digital and Business Analytics
  • Data Analysis and Insights
  • Data Storytelling
  • Testing and Personalization
  • Data Visualization
  • Data Management
  • Customer Data Platform Consulting
  • Analytics Audits

Notable Customers

  • The North Face
  • Dow Jones
  • Intuit
  • NBA
  • Wall Street Journal

12. Cyber-Duck

Cyber-Duck homepage

Cyber-Duck uses data science and design thinking to properly understand its clients’ customers, dusing insights gained from web analytics and SEO programs. They specialise in working with companies and organisations in healthcare, technology, finance, government and education.

Cyber-Duck helps businesses use data to make better marketing decisions. They do this by collecting data about their target audiences, analysing engagement data on live dashboards and using the insights to create more effective marketing campaigns. This helps their clients reach more customers, increase sales and improve their bottom line.

They also recently won Best Account Management Team at the 2023 ALF Sales and Marketing Awards.

Agency Services

  • Data-Driven Marketing Strategy
  • Web Analytics Audits
  • Campaign Performance Tracking
  • User Research
  • Attribution Model Research
  • Technology Implementation
  • Digital Optimization

Notable Customers

  • Bank of England
  • Sport England
  • National Highways
  • Worcester BOSCH
  • College of Policing

13. AMP Agency

AMP Analytics Agency homepage

AMP Agency, an award-winning full-service digital marketing agency, delivers creative, data-driven solutions to grow its clients’ brands. Specialising in consumer electronics, gaming and beauty, they achieve results by creating great experiences for their clients’ customers.

They use this four-stage approach:

  • Identifying challenges: They start by identifying the challenges that their clients are facing. This includes understanding their business goals, who their target audiences are and how their current marketing campaigns are performing.
  • Analysing data: They then analyse data from clients’ websites, social media and marketing campaigns to understand at a more granular level their clients’ range of challenges and opportunities.
  • Developing recommendations: The agency then suggests how they may overcome these challenges, focusing on changes to their current marketing strategies, website design and content.
  • Optimising Campaigns: If clients accept the changes suggested, AMP then deploys the agreed solutions and then monitors performance going forward, making tweaks when necessary.

Agency Services

  • Performance Analytics
  • Marketing Sciences
  • Research
  • Business Intelligence

Notable Customers

  • XBOX
  • Citibank
  • Amway
  • Verizon
  • Microsoft Game Studios

14. Impression Digital

Impression Digital homepage

Impression Digital, an award-winning digital marketing agency, offers growth-focused solutions to ambitious health, luxury, retail and fashion brands. Their services include digital strategy, SEO, paid media, digital PR and content and paid media solutions.

In addition to traditional marketing services, they provide conversion rate optimisation to clients to improve campaign success metrics. The company is a recognised Google Partner Agency and Adobe Solutions Partner.

Agency Services

  • Google Analytics Consultancy
  • Custom Reporting
  • Web Technology Consultancy
  • Conversion Rate Optimization (CRO)
  • Bespoke Google Analytics Training
  • Digital Marketing Strategy
  • SEO
  • Paid Media

Notable Customers

  • Cancer Research UK
  • The FA
  • Vaillant

15. Brafton

Brafton homepage

Since 2008, Brafton has provided comprehensive content market solutions, creating blogs, eBooks, case studies, videos, website copy, newsletters and email copy for their clients. In addition to content strategy and creation, they also provide social and paid media and marketing automation services.

They employ sophisticated data and web analytics for clients that increases brand awareness and sales.

Agency Services

  • Baseline Website Analytics
  • User Experience Assessment
  • Campaign Tracking
  • Converting Metrics into Reporting Dashboard

Notable Customers

  • AppDirect
  • Clemens Food Group
  • MoEngage
  • e-PlanSoft
  • dynaway

16. Molzana

Molzana homepage

Molzana, a well-established digital analytics consultancy, helps clients build the value inherent in their websites through intelligent search engine optimisation.

To do this, they employ a variety of techniques including tagging implementation, search data strategy, technical SEO audits and link acquisition campaigns. Clients also benefit from a clear understanding of how users interact with their digital content and across the marketing channels they use. The agency aims to improve the technical health of websites and ensure that web content effectively addresses user needs.

Agency Services

  • Report Automation
  • Data Strategy
  • Tagging Implementation
  • Google Analytics Training
  • Personalized Consultations

16. Measurelab

Measurelab homepage

Measurelabs is an independent analytics consultancy that provides advice, support and planning to clients wanting to improve the performance of their websites, apps and marketing campaigns.

Their Google Marketing and Cloud Platforms experts provide impartial advice and objective analysis across a range of services including data strategy, collection, visualisation, analysis, engineering, modelling, activation and enablement. They use client and server-side tag management for clean data collection while respecting user preferences.

Measurelabs fill gaps in client data with machine learning algorithms helping them better to optimise their clients’ media mix, identify upsell audiences and predict customer churn. They also provide training to clients on Google Analytics, Tag Manager, BigQuery and Data Studio.

Agency Services

  • Analytics Consulting
  • Implementation
  • Training
  • Data Collection
  • Google Tag Manager
  • Google Data Studio

Notable Customers

  • EFF Energy
  • Google
  • AA
  • Pret

17. Brandata

Brandata homepage, unlock data-driven brand growth

Brandata is a professional brand measurement and growth agency that works with clients to make informed decisions on brand identities, customer avatars and the size of their total addressable market. This helps clients take a holistic approach to increasing business growth while being able to reduce costs. Progress is measured using a number of metrics of which marketing data is an important component.

Agency Services

  • Brand Tracking
  • Brand Equity Analysis
  • Brand Lift Studies
  • Brand Research
  • AI-generated Business Cases

Notable Customers

  • Lime
  • Adobe
  • AT&T
  • 3M
  • Clean Air Task Force

18. Cantarus

Cantarus homepage

Cantarus is a leading digital and web design agency serving multiple clients in sports and entertainment, non-profit and charity, public sector, education, and retail and commerce. By integrating marketing and data analytics, they increase sales while reducing costs for their clients.

They start by gaining a deep understanding of each client’s needs. They then provide bespoke solutions working in partnerships with industry leaders like Kentico Xperience, Umbraco, and MemConnect to deliver unique digital experiences for clients’ customers. Their core services include web and app engineering, online community building, digital experience design and branding.

Agency Services

  • Tailored Reporting
  • Bespoke Solutions
  • Web and App Engineering
  • Online Community Building
  • Experience Design and Branding
  • Support and Hosting
  • Consultancy
  • Google Product Implementation
  • Data Audits
  • Big Hand Analytics

Notable Customers

  • Youth Sport Trust
  • Action for Children
  • BigHand
  • BCS
  • BVCA

19. Soak Digital

Soak digital homepage

Soak Digital, a Norwich-based agency, offers expert services in marketing and website data analysis, design and development. Through a full alignment with and understanding of client needs, they aim to increase sales while reducing costs through the integration of marketing and data analytics.

They do this in clever and surprising ways. They create compelling and shareable infographics that occasionally go viral, turn data into animated visualisations, incorporate interactive maps onto client websites and use data to tell stories in a memorable way. Clients and account managers benefit from access to customised intuitive and interactive data-driven dashboards that provide real-time insights to facilitate data-driven decision-making.

Notable Customers:

  • Harvard University
  • London School of Economics
  • The Adecco Group
  • The Economist
  • GE Capital

20. UP Analytics

Up Analytics homepage

Up Analytics helps businesses become better at digital marketing. They want them to become better at increasing online leads and sales online while reducing costs. They do this by optimising clients’ online advertising and organic search profiles through intelligent interpretation of Google and marketing analytics.

The three core steps to their approach are:

  • Site performance analytics: The agency sets up reporting on your websites, continuously testing performance and recording the results in Data Studio reports
  • KPI analysis: Your client Data Studio also keeps you up to date on how each marketing channel is performing so that changes can be made to test for improvements.
  • Structural improvements: To ensure long-term effectiveness and optimal results, marketing and data teams implement updates and upgrades to certain areas of clients’ sites when needed to improve on-site performance.

Notable Customers:

  • Randstad
  • AvePoint
  • Temp-Team
  • ROKA
  • GRS Recruitment

Work with one of the UK’s leading Google Analytics and Web Analytics agencies

For over 10 years, DemandMore has been providing actionable insights to our clients on all aspects of their online marketing campaigns for 10 years. We’ve advised on a wide range of issues from the performance of Pinterest ads right through to social and search marketing outcomes. Clients use our data and our insights for better decision-making and ask us to run their campaigns for them.

To better understand your online performance and find ways to improve it, call us on 020 3633 8275, email, or click here for our enquiry form.

Are you looking for a different type of agency? Find the most relevant one for your brief with our top lists: