Advanced Google Shopping Strategies For Beating Slowing Sales Growth

As inflation runs high and the cost of living crisis erodes consumer confidence, 2022 is proving a challenging year for online retailers.

To help, we ran a session on advanced Google Shopping strategies that have driven double-digit growth for our retail clients.

In this session, we discussed the following:

• Bidding based on price competitiveness
• Using product bundles to drive incremental sales
• Why CSS still matters in 2022

Andy Blewden and Wes Parker, Co-founders of DemandMore, hosted this webinar. Andy has 8+ years of experience helping the UK’s biggest brands, including JD Sports, Secret Escapes and Which? drive better paid media performance.

Wes Parker has 7+ years of experience in paid media. He is a columnist for Econsultancy and Campaign Magazine and recently spoke at the leading search conference SMX Advanced. 

Throughout this 45-minute replay session, there is a 30-minute presentation, followed by the interactive Q&A session that took place, where Andy & Wes answered any questions.